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Woolworths and MyPlanet have teamed up to raise awareness and funds to help save three threatened species. With the launch of the ‘Every Paw Print Counts’ campaign, every time you buy a packet of sweets, a bracelet or a shopping bag with the message “Every Paw Print Counts”, a portion of what you pay goes towards helping one of two MyPlanet beneficiaries, the Endangered Wildlife Trust and the Wildlife ACT Fund, for the conservation of the cheetah, rhino and African wild dog.

Woolworths has long been concerned about protecting our environment and wildlife. Now, with the ‘Every Paw Print Counts’ campaign you can help us give back even more.  For every pack of ‘Every Paw Print Counts’ Soft Fruit-flavoured Gums sold, R1 will go to protect these endangered animals; for each ‘Every Paw Print Counts’ bracelet R8, and for each reusable ‘Every Paw Print Counts’ shopping bag sold, we’ll donate R10.

You’ll find our ‘Every Paw Print Counts’ products at selected Woolies throughout South Africa and online at

If you’d like to do even more for threatened species, you can get a MyPlanet card by applying at any Woolworths store or online at Then, every time you swipe your card at Woolworths or other MySchool partners, a donation will go to the organisation/s you choose (you’re allowed up to three beneficiaries) without any cost to you. If you’re already a MySchool MyVillage MyPlanet supporter, you can add or change your beneficiary by calling MySchool on 0860 100 445. You can also link your MySchool card number to any Woolies card to ensure that you give back every time you shop at Woolies.

Remember, every swipe – and every paw print – counts!



  • MySchool MyVillage MyPlanet is a South African fundraising programme that raises and delivers essential funding for schools, welfare organisations and charities with the aim of improving education, social development and the environment.

  • MySchool MyVillage MyPlanet members are encouraged to participate by merely swiping their cards at participating stores and partners. These include national partners such as those listed below, as well as individual local stores. National partners:

    • Woolworths

    • Engen QuickShop

    • Waltons


    • Reggie’s

    • Toys R Us

    • SupaQuick

    • Jack’s Paint & Hardware

    • Club Travel

    • Toner Town

    • Altech Netstar

MySchool MyVillage MyPlanet works by supporters applying for a card and nominating their favourite school or charity as a beneficiary. A small percentage of their transaction is then allocated to their beneficiary school or charity. All these transactions are recorded and a statement is sent to individual supporters on a monthly basis

  • Members do not incur any costs. The store or partner makes a donation of up to 10% of a member’s overall purchase towards their beneficiary/ies of choice – on their behalf.

  • As a member it is possible to nominate up to 3 beneficiaries (schools or charities) on a card. The donation made to the beneficiaries by the store or partner is then shared equally amongst each.

  • There are three types of beneficiaries to support: MySchool MyVillage or MyPlanet

  • MySchool beneficiaries are schools listed on the MySchool fundraising programme

  • MyVillage beneficiaries are charities that provide upliftment to communities and individuals in various ways other than the education school environment, such as orphanages, SOS Children’s Villages, CHOC and the National Hospice, or NSRI.

  • MyPlanet beneficiaries are organisations that focus on the improvement and protection of the environment and animals, such as The Society of Animals in Distress, Endangered Wildlife Trust, SPCA and Birdlife SA.

  • Thuso School Fund can also be selected as a beneficiary. Developed to support severely under-resourced schools across South Africa, funding is allocated to feeding schemes, stationery, facilities and other needs

  • Thuso Village Fund– developed to support groups of under-resourced charities and animal protection organizations

  • MySchool MyVillage MyPlanet manages the issuing of cards, collection of all transactions, invoicing of the partners and allocation of the funds to the correct beneficiary. The supporter card is not a credit or debit card but serves as a measure through which valuable supporter data, such as transactions and funds raised for a particular school or charity, are tracked

  • The success of the programme depends on the number of times the card is swipedSupporters can use their cards at a range of national, regional and local retail partners on the MySchool MyVillage MyPlanet system,

  • To become a supporter, simply register by completing the online application form ( ) or call the Client Service Centre on 0860 100 445 (Monday to Friday, between 08:00 and 17:00), or visit a Woolworths store and get a card from the Customer Service desk.

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