Carry this bag to show your support!

Thank you for buying this bag. Through the sale of each bag, R10 (vat inclusive) is donated to The International Pole & Line Foundation (IPNLF) which envisions a world with thriving fisheries that work in balance with nature. By catching one fish at a time, responsible fisheries give back to the seas and the local communities that depend on them.


The International Pole & Line Foundation (IPNLF) works to develop, support and promote socially and environmentally responsible pole-and-line and handline tuna fisheries around the world. IPNLF’s ambition is to contribute to thriving coastal fisheries, including the people, communities, businesses and seas connected with them. 

As a hub for sustainably-minded organisations, we use the influence of the market to forge change through practical fishery projects and stakeholder cooperation. IPNLF membership is open to organisations involved in the one-by-one caught tuna supply chain. Allied with our Members, IPNLF demonstrates the value of one-by-one caught tuna to consumers, policymakers and throughout the supply chain.

We work across science, policy and the seafood sector, using an evidence-based, solutions-focused approach with guidance from our Scientific & Technical Advisory Committee and Board of Trustees.

IPNLF was officially registered in the United Kingdom in 2012 (Charity 1145586), with branch offices in London and the Maldives, and a staff presence in Indonesia, South Africa and North America.


Woolworth’s mission is to be the first choice for consumers in the southern hemisphere who care about value, innovation and sustainability. Its values (quality, service innovation, integrity, energy and sustainability) inform and underpin the way it conducts itself across the business – from values-based leadership to passionate brand advocacy.

Sustainability is one of the core values of Woolworths and is deeply entrenched in the heart of its business. In 2007, Woolworths launched its Good Business Journey, in which it set medium to long-term targets to continually improve, be more efficient, and to make an even more positive impact. As part of this journey, Woolworths introduced its sustainable seafood policy in 2008, which later became its ‘Fishing for the Future’ initiative. Woolworths met its commitments relating to wild-caught species in 2016 (97% of wild caught species are either WWF-SASSI green-listed, caught from Marine Stewardship Council certified fisheries, or from fisheries that are undertaking credible, time-bound improvement projects), and is now working towards meeting its commitment for farmed seafood by 2020. Today, Woolworths sources its own branded canned tuna from the Maldives’ Marine Stewardship Council-certified pole-and-line fishery.

What Is One-By-One Tuna Fishing

As the name suggests ‘one-by-one’ fishing is about using one hook and one line, to catch tuna one at a time. This includes techniques such as pole-and-line, handline and troll.

Pole & line’ tuna fishing is a centuries-old method that involves one fisher using one pole, line and hook to catch one fish at a time – something that requires great strength and dexterity by the fisher. Today, this traditional technique is regarded as the most environmentally responsible way to catch tuna because it is very selective (meaning virtually no non-tuna species like sharks, turtles and dolphins are caught) and low intensity. Pole-and-line fisheries are also socially responsible as they create more jobs compared to other tuna fishing methods and support the economic viability of local coastal communities.

Skipjack caught by pole-and-line, Bitung, Indonesia. © Paul Hilton & IPNLF
Barbless hooks are used to improve catch efficiency, Maldives. © IPNLF

Become a member!

Become an IPNLF Member and together, we can develop one-by-one tuna fisheries, promote one-by-one tuna, and work on specific projects with meaning to you and your organisation.

Our Members are from around the world, and range from processors to retailers to distributors. But their reasons for supporting pole-and-line/handline tuna are the same: to ensure a sustainable source of seafood while protecting livelihoods. We want you to join us.


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