Be The Legacy
CARRY THIS BAG4GOOD TO SHOW YOUR SUPPORT!
In celebration of the Nelson Mandela Centenary, Woolworths is proud to support the Nelson Mandela Foundation. In keeping with Madiba’s vision for the upliftment of women in society. Woolworths will donate R10 incl VAT from the sale of this bag in support of ‘Caring4Girls’.
WHAT PROJECT WILL THE FUNDS SUPPORT?
Woolworths and the Nelson Mandela Foundation have elected to donate the funds from the sale of this bag to the ‘Caring4Girls’ initiative, a programme focused on the distribution of sanitary towels amongst adolescent girls, and aims to ensure girls can remain at school during their monthly cycles. Since the inception of the programme, the Foundation has kept 350 000 girls in school at the average cost of R360 per girl per year.
In addition to distributing sanitary products, the ‘Caring4Girls’ programme provides health education on puberty and adolescence, to debunk menstrual related myths and break down societal taboos. The project is a catalyst for positive body awareness, autonomy of choice and gender equality.
The interactive education program for 2018 highlights key issues:
♦ Physical and emotional changes associated with puberty
♦ Nutrition during puberty
♦ Taking control of menstrual hygiene
♦ Building self-confidence and self-respect
♦ Handling, usage and disposal of sanitary products in rural schools or poor communities
♦ Teen pregnancy
HOW WILL THE MADIBA BAG BENEFIT ‘Caring4Girls’ ?
Currently, the Foundation’s work reaches 350 000 girls. The aim of the ‘Caring4Girls’ programme – a Mandela Day project in partnership with the Imbumba Foundation – is to reach 2-million girls by year 2020. Funds from the sale of the bag will help us extend our reach to more girls in poor communities across the country.
HOW TO OFFER FURTHER SUPPORT
♦ Each ‘Madiba, Be The Legacy’ bag you purchase is already showing your support
♦ SMS Line campaign: SMS the word GIRLCHILD to 42513 to donate R30 to the campaign
♦ Become our volunteer – collect sanitary pads as an individual, or with a group of friends from your local community, to support your local school
MEDIA & OTHER LINKS
♦ Facebook: Caring4Girls
♦ Twitter: @Caring4Girls
♦ Instagram: @Caring4Girls
For more info on the Bags4Good project, go to: