Baboons matter!

Carry this bag to show your support!

As part of their Good Business Journey, Woolworths is proud to support initiatives like Baboon Matters. Through partnerships with their customers and organisations like Baboon Matters, Woolworths is increasing awareness of the environmental issues around the baboons, while actively supporting Baboon Matters projects. Through the sale of each bag, Woolworths donates R10 to Baboon Matters.



For more than 25 years Baboon Matters has been at the forefront of baboon conservation  – in the face of ever-increasing urbanization and intensive agriculture, and the resulting escalation in baboon/human conflict, and a society which sees them as expendable.

Baboon Matters aims to raise awareness around the plight of baboons, and provide education and training so that non-lethal solutions can be found for conflict between humans and baboons.

Through our advocacy work we aim to ensure that the ethical treatment and fundamental rights of baboons are not overlooked in the face of increasing development and profits.


The #HandsUp4Baboons campaign provides a platform that allows people to easily show their support for baboons in a positive and visual way.   Supporters from around the world are submitting their photographs via our website, which are then shared on our social media platforms which reach up to 130 000 people each week.


Our aim?  Its big!  To create such an enormous wave of support for baboons that the South African Minister for the Environment, Edna Molewa, will change the conservation status of baboons from “least protected” to “protected”.


In a country with so many conservation challenges, and where baboons are not considered a conservation priority, it is increasingly difficult to secure the funding that allows us to continue our work on behalf of baboons.  The Woolworths bag project will not only create awareness for baboons through the bag itself, but the funds raised will enable us to provide more education and training for communities affected by baboons, and offer them tools to more ethically manage conflict situations.

Who are the principle people in the organisation, who will be directly involved in the implementation of the funds?

Jenni Trethowan (Founder)

Prof. John Cruise (Chairman)

Dr Mark Middleton (Treasurer)

Wynter Worsthorne (Secretary)

Dr Elisa Galgut (Trustee)

Dr Paula Pebsworth (Trustee)

Kathy Kelly



By purchasing one of the Baboon Matters bags you are already showing your support.

Put your #HandsUp4baboons!  Visit our website to submit your photo to our gallery of compassionate friends who want to see ethical treatment of baboons in South Africa.

Become a Baboon Defender – join our core group of supporters who have agreed to stand with us as a voice for baboons. All we ask is that you do what you can, when you can. On occasion we may ask for your help – whatever it is, it will be what is truly needed, when it is needed most!  Find out more here

Swipe your MySchool card!   Make us an additional beneficiary on your existing card, or join the program, because every swipe counts and every cent helps!  Get your card or update your details here

Donate – Baboon Matters relies entirely on the support of the public to continue our work on behalf of baboons throughout South Africa.  Without your help, we cannot continue providing a voice for baboons or seeking sustainable solutions for our peaceful co-existence.  Find out how here




Facebook, Instagram and Twitter:  Baboon Matters


For more info on the Bags4good project, go to:

or e-mail


  • A baboon troop is a complex and fascinating hierarchy, where males are dominant but their ranking is tenuous and changes often, while females inherit their social status from their mothers.

  • Baboons are incredibly social animals.  Just like in human families, they look out for each other, trade favours, play and squabble.

  • Male baboons may look scary but they are gentle and caring fathers to their young

  • A new baby in the troop is always the subject of great interest.  Other females will groom the new mother and offer her choice feeding spots just to get close to her baby

  • Baboons do not share food.  From the moment a young baboon is weaned he has to feed himself.  When humans feed baboons the message they are giving is that they rank lower than that baboon

  • When males reach maturity they may leave their troop in search of a new troop.  This is vital for a healthy gene pool

  • Baboons can read our body language like a book

  • They are strategic thinkers that are constantly weighing risk vs reward


  • Poor waste management is the number 1 reason that baboons and humans come into conflict in on the urban edge.  Always ensure that your waste is not accessible to them, and minimize food that ends up in the rubbish bin.  Consider composting food waste instead.

  • If a baboon finds easy pickings in a rubbish bin he doesn’t have to spend all day foraging and has more time to play, groom or nap

  • “A fed baboon is a dead baboon”.  Baboons that are habituated to human food may become aggressive towards humans in their search for easy food, and therefore more likely to be removed by the authorities. Never ever ever feed baboons!

  • There are always non-lethal alternatives to managing baboon conflict, it just takes a change in thinking

Comments are closed.