Since the launch of our first cause-related rhino bag in 2010, we have raised over R10.7 million for the conservation of endangered species and other causes such as breast cancer awareness and Operation Smile.
Through the sale of our cause-related reusable bags, Woolworths raised just over R2 million in FY2016. A number of new designs were launched to raise awareness and funds around sustainability and conservation-related issues.
Through partnerships with our customers and conservation organisations, Woolworths is increasing awareness of threats to South Africa’s biodiversity, while actively supporting conservation projects in South Africa. Recently, through the sale of each bag, Woolworths has donated
R10 from each bag to the Blood LionsTM awareness, education and action campaign. This campaign aims to end exploitative lion breeding, petting and hunting on farms across South Africa. By partnering with RELATE, we’ve also raised over R4 million by selling cause-related beaded bracelets in store, supporting a variety of social and environmental initiatives. Approximately a third of RELATE’s proceeds are donated to Causes. Relate bracelets have supported over 82 charitable causes, to date and 12 in collaboration with Woolworths. Approximately a third of RELATE’s proceeds are also invested in creating earning opportunities, skills training and enterprise development initiatives.